Framed Vintage Rolex Submariner “Jaws” Advertisement

An exceptional vintage Rolex advertisement featuring a gold Rolex Submariner and author Peter Benchley, best known for his bestselling novel Jaws. The advertisement draws on Benchley’s fascination with the sea and the Great White Shark while highlighting the Submariner’s legendary durability, precision, and underwater performance.

The striking composition pairs an image of a Great White Shark with a handsome photograph of the gold Submariner, accompanied by Rolex’s signature crown and period advertising copy. The headline, “Peter Benchley always wears his Rolex when he goes fishing,” makes this an especially memorable example of Rolex’s celebrated lifestyle advertising.

Professionally framed with a crisp white mat and understated black frame, this original advertisement makes a sophisticated addition to an office, library, dressing room, or collection devoted to watches, diving, or classic advertising.

• Original print Rolex advertisement
  
• Circa 1970s
  
• Color ad
• Rolex 18k Gold Rolex Submariner Ref. 1680/8
• Eight ply mat
• UV filtering plexiglass
• Black wooden frame
• Size: 14" W. x 16-1/2" H.