Framed Vintage Rolex Oyster Perpetual Racing Advertisement

This rare, original vintage Rolex advertisement captures the essence of performance, precision, and timeless design. Featuring legendary Indy 500 champion Johnny Rutherford and his race car framed within the iconic fluted bezel of a Rolex Day-Date, the ad boldly proclaims:
"Speed counts. Endurance counts more."

Printed in the 1970s, this striking black-and-white campaign reflects Rolex’s long-standing association with elite motorsport and its commitment to excellence in engineering. It showcases the Rolex Day-Date Oyster Perpetual Superlative Chronometer in 18K gold—an enduring symbol of prestige and performance.

This piece has been professionally mounted and framed to museum standards, making it a compelling addition to any collector’s wall, office, or garage space. A rare find for both horological enthusiasts and motorsport aficionados alike.

Details:

• Original vintage Rolex print advertisement (not a reproduction)

• Features Indy 500 winner Johnny Rutherford

• Professionally framed with archival materials

• Dimensions: 14-1/2" W. x 16-1/2" H.

• Circa: 1970s

• Condition: Excellent vintage condition with deep blacks and crisp detail