Framed 1970 Rolex Submariner – GM Building "Weekend Skippers" Advertisement

Capture a rare piece of horological and cultural history with this original vintage Rolex Submariner print ad, featuring New York City’s iconic General Motors Building. Boldly captioned “This is the Rolex Submariner. This is the G.M. Building. 388 Weekend Skippers Work Here.”, the ad perfectly embodies Rolex’s timeless blend of prestige, performance, and lifestyle aspiration.

Issued by Bucherer, an authorized Rolex dealer, this advertisement bridges Wall Street ambition with weekend nautical pursuits — a narrative that still resonates with collectors and enthusiasts today.

This authentic original ad has been professionally framed to museum quality standards:

• Original print advertisement for the Rolex Submariner Ref. 5513
• Circa 1970s
• Protected under UV-filtering plexiglass to preserve its crisp black-and-white contrast.
  
• Mounted with an acid-free mat to ensure longevity.
• Presented in an elegant black wooden frame that enhances its sophisticated aesthetic
• Dimensions: 14-1/2"W. x 16-3/4" H.