Framed 1960s Rolex GMT-Master Yellow Gold “Concorde” Advertisement

A rare original 1960s Rolex GMT-Master print advertisements, museum-framed and featuring the Concorde—one of the most iconic pairings in watch and aviation history.

At its center is the legendary Rolex GMT-Master 1675, the dual-time-zone tool watch developed for Pan Am pilots navigating transatlantic routes. In this celebrated campaign, Rolex places the GMT-Master alongside the revolutionary Concorde, the world’s first supersonic passenger aircraft, underscoring its role as the instrument of choice for elite aviation professionals.

The headline reads:
“When the Concorde takes off on its experimental flights through the sound barrier, the watch on board will be Rolex.”

The composition is striking: the Concorde ascends from the runway as spectators gather, capturing the optimism of the jet age, while below, the GMT-Master is shown in rich detail—here in its rare 18kt gold configuration with Jubilee bracelet, a highly desirable variant associated with Concorde-era crews and serious collectors today.

This superb color advertisement reflects a defining moment when Rolex aligned precision watchmaking with the fastest commercial aircraft ever built.

Presented in a museum-quality frame using archival materials, this piece is ready for immediate display as both design object and collectible artifact.

• Original advertisement for Rolex Watches
  
• Rolex GMT Master Yellow Gold ref. 1675
• Color advertisement
• Circa 1960s
  
• Acid-free 8 ply mat
  
• UV filtering plexiglass
• Black wooden frame
• Hanging wire included
• Size: 13-1/2" W. x 16-3/4" H.