Framed 1956 Rolex Oyster 30th Anniversary Advertisement

This original 1956 Rolex advertisement celebrates the 30th anniversary of the legendary Rolex Oyster, one of the most significant innovations in watchmaking history.

Featuring the bold headline, “For 30 years the best waterproof watch in the world,” the advertisement showcases a beautifully detailed illustration of a Rolex Oyster nestled inside an enormous oyster shell, surrounded by tropical fish, coral, and underwater flora. The striking composition reflects the artistry and sophistication of mid-century Rolex advertising.

The advertisement commemorates the introduction of the revolutionary Oyster case in 1926 and recounts the remarkable story of Mercedes Gleitze’s historic 1927 English Channel swim, which helped establish Rolex’s reputation for waterproof precision.

A superb example of vintage Rolex advertising, this museum-quality framed original combines striking artwork with an important chapter in the brand’s history. An exceptional piece for Rolex enthusiasts, watch collectors, and admirers of classic advertising.

• Original print Rolex advertisement
  
• Circa 1956
  
• Black and white ad
  
• Eight ply mat
• UV filtering plexiglass
• Black wooden frame
• Size: 14-1/4" L. x 16-1.2" W.