Framed 1942 Rolex “There’ll Always Be a Christmas” Original Advertisement

A compelling piece of wartime history, this original 1942 color advertisement from Rolex captures the enduring symbolism of time, resilience, and precision.

Titled “There’ll always be a Christmas,” the ad reflects the spirit of an uncertain era—where hope and tradition persisted despite a world at war. The artwork features a watchful airman scanning the night sky, his Rolex visible at the wrist—a quiet but powerful testament to reliability when it mattered most. Below, a richly illustrated lineup of early Rolex wristwatches grounds the piece in the brand’s legacy of innovation and craftsmanship.

The typography and copy are equally evocative, blending poetic wartime sentiment with the emerging identity of Rolex as a maker of instruments—not just accessories, but companions in moments of consequence.

Professionally presented to museum-quality standards, this piece is elegantly framed with archival materials, allowing the colors and details to remain crisp and true. The clean, gallery-style presentation elevates the ad from collectible to statement piece—equally suited for a study, office, or refined living space.

• Original print Rolex advertisement
• Circa 1942
  
• Eight ply mat
• UV filtering plexiglass
• Black wooden frame
• Size: 13-1/2" W. x 16-3/4" H.